Project Briefs

PROJECT BRIEF

You must submit a completed Project Brief with each assignment that you hand in to your lab instructor. Project Briefs must be typed and use proper spelling, punctuation and grammar. Your grade will be negatively affected by the use of improper spelling, punctuation and grammar.

Description

Describe your project in one to three paragraphs. What is the purpose of your project? What problem does it solve?

Audience

Who is the intended audience for your project? What are the audience demographics? How does your choice of imagery, text and overall tone communicate effectively to the audience?

Design Strategies

How does your project reflect Robin Williams’ principles of design? How are contrast, repetition, alignment and proximity used to create a clear and effective message? What design elements did you use to create a cohesive piece?

Research

How did you research the content for your project? What sources did you use for your project?

Subject Matter

Was there anything about the subject matter that could or did raise legal or ethical questions about the presentation of the material? How did you handle sensitive subject matter?